Media Markt brand profile in Germany 2022
How high is the brand awareness of Media Markt in Germany?
When it comes to consumer electronics online shop users, brand awareness of Media Markt is at 97% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Media Markt in Germany?
In total, 62% of German consumer electronics online shop users say they like Media Markt. However, in actuality, among the 97% of German respondents who know Media Markt, 64% of people like the brand.
What is the usage share of Media Markt in Germany?
All in all, 44% of consumer electronics online shop users in Germany use Media Markt. That means, of the 97% who know the brand, 45% use them.
How loyal are the customers of Media Markt?
Around 38% of consumer electronics online shop users in Germany say they are likely to use Media Markt again. Set in relation to the 44% usage share of the brand, this means that 86% of their customers show loyalty to the brand.
What's the buzz around Media Markt in Germany?
In July 2022, about 42% of German consumer electronics online shop users had heard about Media Markt in the media, on social media, or in advertising over the past three months. Of the 97% who know the brand, that's 43%, meaning at the time of the survey there's some buzz around Media Markt in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to consumer electronics online shop users, brand awareness of Media Markt is at 97% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Media Markt in Germany?
In total, 62% of German consumer electronics online shop users say they like Media Markt. However, in actuality, among the 97% of German respondents who know Media Markt, 64% of people like the brand.
What is the usage share of Media Markt in Germany?
All in all, 44% of consumer electronics online shop users in Germany use Media Markt. That means, of the 97% who know the brand, 45% use them.
How loyal are the customers of Media Markt?
Around 38% of consumer electronics online shop users in Germany say they are likely to use Media Markt again. Set in relation to the 44% usage share of the brand, this means that 86% of their customers show loyalty to the brand.
What's the buzz around Media Markt in Germany?
In July 2022, about 42% of German consumer electronics online shop users had heard about Media Markt in the media, on social media, or in advertising over the past three months. Of the 97% who know the brand, that's 43%, meaning at the time of the survey there's some buzz around Media Markt in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
