Philippines: digital banner advertising ad spending 2020-2029

The ad spending in the 'Digital Banner Advertising' segment of the advertising market in the Philippines was forecast to continuously increase between 2024 and 2029 by in total 132.8 million U.S. dollars (+28.98 percent). After the ninth consecutive increasing year, the ad spending is estimated to reach 591.05 million U.S. dollars and therefore a new peak in 2029. Notably, the ad spending of the 'Digital Banner Advertising' segment of the advertising market was continuously increasing over the past years.

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Ad spending of the digital banner advertising market in the Philippines from 2020 to 2029 (in million U.S. dollars)

Characteristic	Ad spending in million U.S. dollars
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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Digital Banner Advertising is one of the first digital advertisements published on the internet. Banner ads allow anyone to advertise on websites, apps, or social media by using attractive images, shapes, and sizes of displays. The main purpose is to direct the traffic of the targeted audience to a specific website. Digital Banner Advertising includes skyscrapers, wallpapers, interstitials, or pop-ups which are usually linked to the advertiser's landing page.

Additional information:
Digital Banner Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

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