Philippines: audio advertising ad spending 2021-2030

The ad spending in the 'Audio Advertising' segment of the advertising market in the Philippines was forecast to continuously increase between 2024 and 2030 by in total 68.5 million U.S. dollars (+22.43 percent). After the ninth consecutive increasing year, the ad spending is estimated to reach 373.96 million U.S. dollars and therefore a new peak in 2030. Notably, the ad spending of the 'Audio Advertising' segment of the advertising market was continuously increasing over the past years.

Find more in-depth information regarding the revenue concerning the digital out-of-home advertising segment of the advertising market in Israel and the ad spending concerning the out-of-home advertising segment of the advertising market in Poland.

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Ad spending of the audio advertising market in the Philippines from 2021 to 2030 (in million U.S. dollars)

Characteristic	Ad spending in million U.S. dollars
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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Audio Advertising refers to advertising via traditional radio and digital audio. The category of Traditional Radio Advertising refers to advertising on the program service of a terrestrial radio station or network (terrestrial radio broadcasting and satellite radio services in the U.S. and Canada). Digital Audio Advertising includes all ad revenue generated through pre- and in-stream audio ads that appear in music (music also includes all kinds of radio services) and podcast streaming services

Structure:

Traditional Radio Advertising includes all types of spot formats of traditional radio advertising (e.g., classic spots, live reader, content spots, allonge). It also includes direct (local) advertising, in which advertisers reach out to individual stations, and indirect (national) advertising, in which advertisers employ media buying agencies to manage their advertising purchases from individual stations.
Digital Audio Advertising includes ad-supported free versions of premium subscription services or services funded by advertising. Formats can be single spots, tandem spots, or popular special advertising formats such as presenting, on-air promotions, and infomercials, directly embedded in the audio file or dynamically inserted.

Additional information:
Audio Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Additional definitions of Traditional Radio Advertising and Digital Audio Advertising can be found on the respective pages. For more information on the data displayed, use the info button right next to the boxes.

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