Preference for local and small traders' own e-commerce websites 2023

Share of online purchasers who prefer to buy from local and small traders' own websites in selected countries worldwide in 2023

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Source

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Number of respondents

approximately 1,050 online purchasers per country

Age group

18 years and older

Supplementary notes

Original question: 'Which of the following statements about social media, marketplaces and other eCommerce trends do you agree with? I prefer to go to local and small traders' own websites'.

Multiple answers were possible.

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Statistics on " SME e-commerce "

Other statistics that may interest you SME e-commerce

Overview

4

United States

6

European Union

6

Platforms

8

Order fulfillment & fraud management

7
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