Most popular platforms for social media purchases in the United Kingdom 2021

Published by
Alexander Kunst,
Nov 12, 2021
This statistic shows results from the Global Consumer Survey Special "E-Commerce", conducted in October 2021. About 59 percent of UK respondents who had purchased via social media platforms stated that they had used Facebook to make online purchases in the past 12 months.

Which social media platform have you used to make online purchases in the past 12 months?

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Number of respondents

414 respondents

Age group

18 years and older

Special properties

online purchasers who purchased via social media platforms

Supplementary notes

Multiple answers were possible.

Citation formats
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Overview

5

Key figures

4

Number of users

6

Audience demographic

5

Social media advertising

4

User behavior

5

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