Global tablet sales shares 2020, by vendor

Published by Statista Research Department, Sep 16, 2024
Concerning the six selected segments, the segment Apple has the largest market share with 32.5 percent. Contrastingly, Amazon is ranked last, with 8.5 percent. Their difference, compared to Apple, lies at 24 percentage points.

Sales share of tablets worldwide in 2020, by vendor

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Supplementary notes

Data provided by Statista Market Insights are estimates.

The segment Tablets contains portable battery-powered devices with computing capabilities, including slate Tablets and detachable Tablets. Out-of-scope are other portable devices such as smartphones and laptops.

Market values represent revenues paid to primary vendors at manufacturer price level either directly or through distribution channels (excluding VAT). Reported market revenues include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Revenues are allocated to the country where the money is spent.

Company examples: Apple, Samsung, Huawei, Lenovo, Microsoft.

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