Preference to buy premium or luxury items APAC 2024, by type

Published by Statista Research Department, Sep 26, 2024

According to a survey from 2024, respondents in selected Asian countries preferred to buy premium or luxury smartphones. In addition, 52 percent of respondents in India bought premium or luxury clothing items in 2024.

Preference to buy premium or luxury items in selected Asia-Pacific countries in 2024, by type

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Number of respondents

84,760 respondents

Age group

18-64 years

Special properties

residential online population

Supplementary notes

The original survey question was: "In which of these product categories do you also buy premium or luxury items?"
For more information please visit the Global Consumer Survey home page and take a look at our methodology.

Survey period for:
Australia - July 3, 2023 to June 17, 2024;
China - July 5, 2023 to June 25, 2024;
India - July 4, 2023 to June 13, 2024;
Japan - July 4, 2023 to June 16, 2024;
and South Korea - July 5, 2023 to June 23, 2024.

Number of respondents in:
Australia - 12,131;
China - 24,103;
India - 24,191;
Japan - 12,177;
and South Korea - 12,158.

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Overview

7

Segments

7

Brands

8

Shopping channel

4

Consumer behavior

5

Sustainability

4

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Topics

Luxury goods market in the Asia-Pacific regionLuxury goods market in ChinaLuxury goods in EuropeRetail shopping behavior in ThailandShopping behavior in Japan
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