Market share of headphone brands APAC 2024, by country

Published by Statista Research Department, Sep 18, 2024

According to a survey conducted between April 2023 and March 2024, 37 percent of respondents in Australia owned headphones from Apple. In comparison, boAt was the most popular headphone brand in India, with 57 percent of the respondents owning headphones from the brand at the time of the survey.

Market share of headphone brands in selected Asia-Pacific countries in 2024, by country

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Number of respondents

84,780 84,780

Age group

18-64 years*

Special properties

residential online population

Supplementary notes

The original survey question was: "What brand are your personal headphones?"
For more information, please visit the Global Consumer Survey home page and take a look at our methodology.

* Respondents in India were aged 18-54.

Number of respondents:

Australia: n= 12,120

China: n= 24,130

India: n= 24,203

Japan: n= 12,182

South Korea: n= 12,145

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Statistics on " Consumer electronics in the Asia-Pacific region "

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Overview

4

APAC overview

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Smartphones and wearables

6

Computers and tablets

3

TVs and peripherals

3

Audio devices

3

Leading brands

6

Consumer perspective

3

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