APAC: speakers and headphones ownership by country 2023

According to a survey from 2022 and 2023, 82 percent of respondents in India owned headphones. India was also the APAC market with the highest speaker ownership rate, with 62 percent of respondents in the country owning speakers. In contrast, Japan had the lowest ownership rate among the surveyed markets for both headphones and speakers.

Speakers and headphones ownership rate in the Asia-Pacific region in 2023, by country or territory

Characteristic	Speakers	Headphones
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Number of respondents

94,682 respondents

Age group

18-64 years

Special properties

residential online population

Supplementary notes

The original survey question was: "Which of the following electronic devices does your household own?" This statistic shows the share of all who answered 'Speakers' and 'Headphones'.
For more information, please visit the Global Consumer Survey home page and take a look at our methodology.

Number of respondents:

Australia: n= 9,886

China: n= 24,511

Hong Kong: n= 2,064

India: n= 24,172

Indonesia: n= 2,098

Japan: n= 3,049

Malaysia: n= 2,093

New Zealand: n= 2,081

Pakistan: n= 2,094

Philippines: n= 2,100

Singapore: n= 2,095