Europe: TV penetration rate 2019-2029

The penetration rate in the 'Traditional TV & Home Video' segment of the media market in Europe was forecast to continuously increase between 2024 and 2029 by in total 0.7 percentage points. After the tenth consecutive increasing year, the penetration rate is estimated to reach 78.65 percent and therefore a new peak in 2029. Notably, the penetration rate of the 'Traditional TV & Home Video' segment of the media market was continuously increasing over the past years.

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TV penetration rate in Europe from 2019 to 2029

Characteristic	Penetration rate
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Traditional TV and Home Video market involves the distribution and consumption of audiovisual content through conventional broadcast television channels and physical media formats like DVDs and Blu-ray discs. It encompasses the production, broadcasting, and viewing of television programs, movies, and other video content within households. Additionally, the market includes advertising placements within television programming and the collection of public TV Licence fees to support public service broadcasting networks, contributing to the diverse landscape of content delivery and revenue generation within the industry.

Structure:

The traditional TV and home video market comprises several key components, including pay TV services, physical home video sales, traditional TV advertising, and public TV Licence fees. Pay TV services involve subscription-based access to premium television channels and content, often delivered through cable, satellite, or internet-based platforms. Physical home video sales encompass the distribution of movies and TV shows on DVDs, Blu-ray discs, and other physical media formats for consumer purchase or rental. Traditional TV advertising involves the placement of commercials within broadcast television programs, generating revenue for broadcasters and advertisers alike. Public TV Licence fees refer to the mandatory charges imposed on households to fund public service broadcasting networks and channels. Together, these elements form the backbone of the traditional TV and home video market, catering to diverse viewer preferences and consumption habits.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases. Key players in the market are companies, such as NBCUniversal, CBS Corporation, and The Walt Disney Company.

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