Huawei brand profile in Germany 2022
How high is the brand awareness of Huawei in Germany?
When it comes to consumer electronics online shop users, brand awareness of Huawei is at 89% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Huawei in Germany?
In total, 20% of German consumer electronics online shop users say they like Huawei. However, in actuality, among the 89% of German respondents who know Huawei, 22% of people like the brand.
What is the usage share of Huawei in Germany?
All in all, 9% of consumer electronics online shop users in Germany use Huawei. That means, of the 89% who know the brand, 10% use them.
How loyal are the customers of Huawei?
Around 6% of consumer electronics online shop users in Germany say they are likely to use Huawei again. Set in relation to the 9% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Huawei in Germany?
In July 2022, about 13% of German consumer electronics online shop users had heard about Huawei in the media, on social media, or in advertising over the past three months. Of the 89% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Huawei in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to consumer electronics online shop users, brand awareness of Huawei is at 89% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Huawei in Germany?
In total, 20% of German consumer electronics online shop users say they like Huawei. However, in actuality, among the 89% of German respondents who know Huawei, 22% of people like the brand.
What is the usage share of Huawei in Germany?
All in all, 9% of consumer electronics online shop users in Germany use Huawei. That means, of the 89% who know the brand, 10% use them.
How loyal are the customers of Huawei?
Around 6% of consumer electronics online shop users in Germany say they are likely to use Huawei again. Set in relation to the 9% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Huawei in Germany?
In July 2022, about 13% of German consumer electronics online shop users had heard about Huawei in the media, on social media, or in advertising over the past three months. Of the 89% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Huawei in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
