Dell brand profile in Germany 2022
How high is the brand awareness of Dell in Germany?
When it comes to consumer electronics online shop users, brand awareness of Dell is at 83% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dell in Germany?
In total, 19% of German consumer electronics online shop users say they like Dell. However, in actuality, among the 83% of German respondents who know Dell, 23% of people like the brand.
What is the usage share of Dell in Germany?
All in all, 7% of consumer electronics online shop users in Germany use Dell. That means, of the 83% who know the brand, 8% use them.
How loyal are the customers of Dell?
Around 5% of consumer electronics online shop users in Germany say they are likely to use Dell again. Set in relation to the 7% usage share of the brand, this means that 71% of their customers show loyalty to the brand.
What's the buzz around Dell in Germany?
In July 2022, about 11% of German consumer electronics online shop users had heard about Dell in the media, on social media, or in advertising over the past three months. Of the 83% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Dell in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to consumer electronics online shop users, brand awareness of Dell is at 83% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dell in Germany?
In total, 19% of German consumer electronics online shop users say they like Dell. However, in actuality, among the 83% of German respondents who know Dell, 23% of people like the brand.
What is the usage share of Dell in Germany?
All in all, 7% of consumer electronics online shop users in Germany use Dell. That means, of the 83% who know the brand, 8% use them.
How loyal are the customers of Dell?
Around 5% of consumer electronics online shop users in Germany say they are likely to use Dell again. Set in relation to the 7% usage share of the brand, this means that 71% of their customers show loyalty to the brand.
What's the buzz around Dell in Germany?
In July 2022, about 11% of German consumer electronics online shop users had heard about Dell in the media, on social media, or in advertising over the past three months. Of the 83% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Dell in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
