cyberport brand profile in Germany 2022
When it comes to consumer electronics online shop users, brand awareness of cyberport is at 37% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is cyberport in Germany?
In total, 9% of German consumer electronics online shop users say they like cyberport. However, in actuality, among the 37% of German respondents who know cyberport, 24% of people like the brand.
What is the usage share of cyberport in Germany?
All in all, 5% of consumer electronics online shop users in Germany use cyberport. That means, of the 37% who know the brand, 14% use them.
How loyal are the customers of cyberport?
Around 4% of consumer electronics online shop users in Germany say they are likely to use cyberport again. Set in relation to the 5% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around cyberport in Germany?
In July 2022, about 5% of German consumer electronics online shop users had heard about cyberport in the media, on social media, or in advertising over the past three months. Of the 37% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around cyberport in Germany.
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