Urban Drinks brand profile in Germany 2022
When it comes to beverage online shop users, brand awareness of Urban Drinks is at 28% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Urban Drinks in Germany?
In total, 7% of German beverage online shop users say they like Urban Drinks. However, in actuality, among the 28% of German respondents who know Urban Drinks, 25% of people like the brand.
What is the usage share of Urban Drinks in Germany?
All in all, 6% of beverage online shop users in Germany use Urban Drinks. That means, of the 28% who know the brand, 21% use them.
How loyal are the customers of Urban Drinks?
Around 4% of beverage online shop users in Germany say they are likely to use Urban Drinks again. Set in relation to the 6% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Urban Drinks in Germany?
In July 2022, about 5% of German beverage online shop users had heard about Urban Drinks in the media, on social media, or in advertising over the past three months. Of the 28% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Urban Drinks in Germany.
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