Lobenbergs brand profile in Germany 2022
When it comes to beverage online shop users, brand awareness of Lobenbergs is at 26% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Lobenbergs in Germany?
In total, 6% of German beverage online shop users say they like Lobenbergs. However, in actuality, among the 26% of German respondents who know Lobenbergs, 23% of people like the brand.
What is the usage share of Lobenbergs in Germany?
All in all, 5% of beverage online shop users in Germany use Lobenbergs. That means, of the 26% who know the brand, 19% use them.
How loyal are the customers of Lobenbergs?
Around 3% of beverage online shop users in Germany say they are likely to use Lobenbergs again. Set in relation to the 5% usage share of the brand, this means that 60% of their customers show loyalty to the brand.
What's the buzz around Lobenbergs in Germany?
In July 2022, about 5% of German beverage online shop users had heard about Lobenbergs in the media, on social media, or in advertising over the past three months. Of the 26% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Lobenbergs in Germany.
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