Gustini brand profile in Germany 2022
When it comes to beverage online shop users, brand awareness of Gustini is at 36% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Gustini in Germany?
In total, 11% of German beverage online shop users say they like Gustini. However, in actuality, among the 36% of German respondents who know Gustini, 31% of people like the brand.
What is the usage share of Gustini in Germany?
All in all, 10% of beverage online shop users in Germany use Gustini. That means, of the 36% who know the brand, 28% use them.
How loyal are the customers of Gustini?
Around 7% of beverage online shop users in Germany say they are likely to use Gustini again. Set in relation to the 10% usage share of the brand, this means that 70% of their customers show loyalty to the brand.
What's the buzz around Gustini in Germany?
In July 2022, about 8% of German beverage online shop users had heard about Gustini in the media, on social media, or in advertising over the past three months. Of the 36% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Gustini in Germany.
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