Rum & Co brand profile in Germany 2022
How high is the brand awareness of Rum & Co in Germany?
When it comes to beverage online shop users, brand awareness of Rum & Co is at 28% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Rum & Co in Germany?
In total, 9% of German beverage online shop users say they like Rum & Co. However, in actuality, among the 28% of German respondents who know Rum & Co, 32% of people like the brand.
What is the usage share of Rum & Co in Germany?
All in all, 8% of beverage online shop users in Germany use Rum & Co. That means, of the 28% who know the brand, 29% use them.
How loyal are the customers of Rum & Co?
Around 6% of beverage online shop users in Germany say they are likely to use Rum & Co again. Set in relation to the 8% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around Rum & Co in Germany?
In July 2022, about 6% of German beverage online shop users had heard about Rum & Co in the media, on social media, or in advertising over the past three months. Of the 28% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Rum & Co in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to beverage online shop users, brand awareness of Rum & Co is at 28% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Rum & Co in Germany?
In total, 9% of German beverage online shop users say they like Rum & Co. However, in actuality, among the 28% of German respondents who know Rum & Co, 32% of people like the brand.
What is the usage share of Rum & Co in Germany?
All in all, 8% of beverage online shop users in Germany use Rum & Co. That means, of the 28% who know the brand, 29% use them.
How loyal are the customers of Rum & Co?
Around 6% of beverage online shop users in Germany say they are likely to use Rum & Co again. Set in relation to the 8% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around Rum & Co in Germany?
In July 2022, about 6% of German beverage online shop users had heard about Rum & Co in the media, on social media, or in advertising over the past three months. Of the 28% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Rum & Co in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
