Whisky.de brand profile in Germany 2022
When it comes to beverage online shop users, brand awareness of Whisky.de is at 42% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Whisky.de in Germany?
In total, 17% of German beverage online shop users say they like Whisky.de. However, in actuality, among the 42% of German respondents who know Whisky.de, 40% of people like the brand.
What is the usage share of Whisky.de in Germany?
All in all, 16% of beverage online shop users in Germany use Whisky.de. That means, of the 42% who know the brand, 38% use them.
How loyal are the customers of Whisky.de?
Around 15% of beverage online shop users in Germany say they are likely to use Whisky.de again. Set in relation to the 16% usage share of the brand, this means that 94% of their customers show loyalty to the brand.
What's the buzz around Whisky.de in Germany?
In July 2022, about 9% of German beverage online shop users had heard about Whisky.de in the media, on social media, or in advertising over the past three months. Of the 42% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Whisky.de in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.