VICAMPO brand profile in Germany 2022
When it comes to beverage online shop users, brand awareness of VICAMPO is at 28% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is VICAMPO in Germany?
In total, 8% of German beverage online shop users say they like VICAMPO. However, in actuality, among the 28% of German respondents who know VICAMPO, 29% of people like the brand.
What is the usage share of VICAMPO in Germany?
All in all, 6% of beverage online shop users in Germany use VICAMPO. That means, of the 28% who know the brand, 21% use them.
How loyal are the customers of VICAMPO?
Around 5% of beverage online shop users in Germany say they are likely to use VICAMPO again. Set in relation to the 6% usage share of the brand, this means that 83% of their customers show loyalty to the brand.
What's the buzz around VICAMPO in Germany?
In July 2022, about 5% of German beverage online shop users had heard about VICAMPO in the media, on social media, or in advertising over the past three months. Of the 28% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around VICAMPO in Germany.
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