Vinos brand profile in Germany 2022
How high is the brand awareness of Vinos in Germany?
When it comes to beverage online shop users, brand awareness of Vinos is at 35% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Vinos in Germany?
In total, 12% of German beverage online shop users say they like Vinos. However, in actuality, among the 35% of German respondents who know Vinos, 34% of people like the brand.
What is the usage share of Vinos in Germany?
All in all, 9% of beverage online shop users in Germany use Vinos. That means, of the 35% who know the brand, 26% use them.
How loyal are the customers of Vinos?
Around 7% of beverage online shop users in Germany say they are likely to use Vinos again. Set in relation to the 9% usage share of the brand, this means that 78% of their customers show loyalty to the brand.
What's the buzz around Vinos in Germany?
In July 2022, about 7% of German beverage online shop users had heard about Vinos in the media, on social media, or in advertising over the past three months. Of the 35% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Vinos in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to beverage online shop users, brand awareness of Vinos is at 35% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Vinos in Germany?
In total, 12% of German beverage online shop users say they like Vinos. However, in actuality, among the 35% of German respondents who know Vinos, 34% of people like the brand.
What is the usage share of Vinos in Germany?
All in all, 9% of beverage online shop users in Germany use Vinos. That means, of the 35% who know the brand, 26% use them.
How loyal are the customers of Vinos?
Around 7% of beverage online shop users in Germany say they are likely to use Vinos again. Set in relation to the 9% usage share of the brand, this means that 78% of their customers show loyalty to the brand.
What's the buzz around Vinos in Germany?
In July 2022, about 7% of German beverage online shop users had heard about Vinos in the media, on social media, or in advertising over the past three months. Of the 35% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Vinos in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
