HAWESKO brand profile in Germany 2022
When it comes to beverage online shop users, brand awareness of HAWESKO is at 32% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is HAWESKO in Germany?
In total, 12% of German beverage online shop users say they like HAWESKO. However, in actuality, among the 32% of German respondents who know HAWESKO, 38% of people like the brand.
What is the usage share of HAWESKO in Germany?
All in all, 11% of beverage online shop users in Germany use HAWESKO. That means, of the 32% who know the brand, 34% use them.
How loyal are the customers of HAWESKO?
Around 7% of beverage online shop users in Germany say they are likely to use HAWESKO again. Set in relation to the 11% usage share of the brand, this means that 64% of their customers show loyalty to the brand.
What's the buzz around HAWESKO in Germany?
In July 2022, about 8% of German beverage online shop users had heard about HAWESKO in the media, on social media, or in advertising over the past three months. Of the 32% who know the brand, that's 25%, meaning at the time of the survey there's some buzz around HAWESKO in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.