SHOP APOTHEKE brand profile Germany 2022

How high is the brand awareness of SHOP APOTHEKE in Germany?
When it comes to beauty and health online shop users, brand awareness of SHOP APOTHEKE is at 76% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is SHOP APOTHEKE in Germany?
In total, 23% of German beauty and health online shop users say they like SHOP APOTHEKE. However, in actuality, among the 76% of German respondents who know SHOP APOTHEKE, 30% of people like the brand.

What is the usage share of SHOP APOTHEKE in Germany?
All in all, 21% of beauty and health online shop users in Germany use SHOP APOTHEKE. That means, of the 76% who know the brand, 28% use them.

How loyal are the customers of SHOP APOTHEKE?
Around 18% of beauty and health online shop users in Germany say they are likely to use SHOP APOTHEKE again. Set in relation to the 21% usage share of the brand, this means that 86% of their customers show loyalty to the brand.

What's the buzz around SHOP APOTHEKE in Germany?
In July 2022, about 17% of German beauty and health online shop users had heard about SHOP APOTHEKE in the media, on social media, or in advertising over the past three months. Of the 76% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around SHOP APOTHEKE in Germany.

If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

SHOP APOTHEKE brand awareness, usage, popularity, loyalty, and buzz among beauty and health online shop users in Germany in 2022

Characteristic	Share of respondents
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

More information

Number of respondents

2,192 respondents

Age group

18-64 years

Special properties

respondents who use beauty & health

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to beauty & health, which of the following brands do you like?
Brand usage: When it comes to beauty & health, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to beauty & health, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats