Rossmann brand profile in Germany 2022
How high is the brand awareness of Rossmann in Germany?
When it comes to beauty and health online shop users, brand awareness of Rossmann is at 95% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Rossmann in Germany?
In total, 60% of German beauty and health online shop users say they like Rossmann. However, in actuality, among the 95% of German respondents who know Rossmann, 63% of people like the brand.
What is the usage share of Rossmann in Germany?
All in all, 50% of beauty and health online shop users in Germany use Rossmann. That means, of the 95% who know the brand, 53% use them.
How loyal are the customers of Rossmann?
Around 45% of beauty and health online shop users in Germany say they are likely to use Rossmann again. Set in relation to the 50% usage share of the brand, this means that 90% of their customers show loyalty to the brand.
What's the buzz around Rossmann in Germany?
In July 2022, about 28% of German beauty and health online shop users had heard about Rossmann in the media, on social media, or in advertising over the past three months. Of the 95% who know the brand, that's 29%, meaning at the time of the survey there's some buzz around Rossmann in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to beauty and health online shop users, brand awareness of Rossmann is at 95% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Rossmann in Germany?
In total, 60% of German beauty and health online shop users say they like Rossmann. However, in actuality, among the 95% of German respondents who know Rossmann, 63% of people like the brand.
What is the usage share of Rossmann in Germany?
All in all, 50% of beauty and health online shop users in Germany use Rossmann. That means, of the 95% who know the brand, 53% use them.
How loyal are the customers of Rossmann?
Around 45% of beauty and health online shop users in Germany say they are likely to use Rossmann again. Set in relation to the 50% usage share of the brand, this means that 90% of their customers show loyalty to the brand.
What's the buzz around Rossmann in Germany?
In July 2022, about 28% of German beauty and health online shop users had heard about Rossmann in the media, on social media, or in advertising over the past three months. Of the 95% who know the brand, that's 29%, meaning at the time of the survey there's some buzz around Rossmann in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
