Rituals brand profile in Germany 2022
How high is the brand awareness of Rituals in Germany?
When it comes to beauty and health online shop users, brand awareness of Rituals is at 50% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Rituals in Germany?
In total, 20% of German beauty and health online shop users say they like Rituals. However, in actuality, among the 50% of German respondents who know Rituals, 40% of people like the brand.
What is the usage share of Rituals in Germany?
All in all, 12% of beauty and health online shop users in Germany use Rituals. That means, of the 50% who know the brand, 24% use them.
How loyal are the customers of Rituals?
Around 10% of beauty and health online shop users in Germany say they are likely to use Rituals again. Set in relation to the 12% usage share of the brand, this means that 83% of their customers show loyalty to the brand.
What's the buzz around Rituals in Germany?
In July 2022, about 11% of German beauty and health online shop users had heard about Rituals in the media, on social media, or in advertising over the past three months. Of the 50% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Rituals in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to beauty and health online shop users, brand awareness of Rituals is at 50% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Rituals in Germany?
In total, 20% of German beauty and health online shop users say they like Rituals. However, in actuality, among the 50% of German respondents who know Rituals, 40% of people like the brand.
What is the usage share of Rituals in Germany?
All in all, 12% of beauty and health online shop users in Germany use Rituals. That means, of the 50% who know the brand, 24% use them.
How loyal are the customers of Rituals?
Around 10% of beauty and health online shop users in Germany say they are likely to use Rituals again. Set in relation to the 12% usage share of the brand, this means that 83% of their customers show loyalty to the brand.
What's the buzz around Rituals in Germany?
In July 2022, about 11% of German beauty and health online shop users had heard about Rituals in the media, on social media, or in advertising over the past three months. Of the 50% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Rituals in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
