parfumdreams brand profile in Germany 2022
How high is the brand awareness of parfumdreams in Germany?
When it comes to beauty and health online shop users, brand awareness of parfumdreams is at 36% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is parfumdreams in Germany?
In total, 10% of German beauty and health online shop users say they like parfumdreams. However, in actuality, among the 36% of German respondents who know parfumdreams, 28% of people like the brand.
What is the usage share of parfumdreams in Germany?
All in all, 6% of beauty and health online shop users in Germany use parfumdreams. That means, of the 36% who know the brand, 17% use them.
How loyal are the customers of parfumdreams?
Around 4% of beauty and health online shop users in Germany say they are likely to use parfumdreams again. Set in relation to the 6% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around parfumdreams in Germany?
In July 2022, about 5% of German beauty and health online shop users had heard about parfumdreams in the media, on social media, or in advertising over the past three months. Of the 36% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around parfumdreams in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to beauty and health online shop users, brand awareness of parfumdreams is at 36% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is parfumdreams in Germany?
In total, 10% of German beauty and health online shop users say they like parfumdreams. However, in actuality, among the 36% of German respondents who know parfumdreams, 28% of people like the brand.
What is the usage share of parfumdreams in Germany?
All in all, 6% of beauty and health online shop users in Germany use parfumdreams. That means, of the 36% who know the brand, 17% use them.
How loyal are the customers of parfumdreams?
Around 4% of beauty and health online shop users in Germany say they are likely to use parfumdreams again. Set in relation to the 6% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around parfumdreams in Germany?
In July 2022, about 5% of German beauty and health online shop users had heard about parfumdreams in the media, on social media, or in advertising over the past three months. Of the 36% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around parfumdreams in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
