Müller brand profile in Germany 2022
When it comes to beauty and health online shop users, brand awareness of Müller is at 90% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Müller in Germany?
In total, 43% of German beauty and health online shop users say they like Müller. However, in actuality, among the 90% of German respondents who know Müller, 48% of people like the brand.
What is the usage share of Müller in Germany?
All in all, 30% of beauty and health online shop users in Germany use Müller. That means, of the 90% who know the brand, 33% use them.
How loyal are the customers of Müller?
Around 26% of beauty and health online shop users in Germany say they are likely to use Müller again. Set in relation to the 30% usage share of the brand, this means that 87% of their customers show loyalty to the brand.
What's the buzz around Müller in Germany?
In July 2022, about 22% of German beauty and health online shop users had heard about Müller in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Müller in Germany.
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