LUSH brand profile in Germany 2022
How high is the brand awareness of LUSH in Germany?
When it comes to beauty and health online shop users, brand awareness of LUSH is at 25% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is LUSH in Germany?
In total, 7% of German beauty and health online shop users say they like LUSH. However, in actuality, among the 25% of German respondents who know LUSH, 28% of people like the brand.
What is the usage share of LUSH in Germany?
All in all, 4% of beauty and health online shop users in Germany use LUSH. That means, of the 25% who know the brand, 16% use them.
How loyal are the customers of LUSH?
Around 3% of beauty and health online shop users in Germany say they are likely to use LUSH again. Set in relation to the 4% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around LUSH in Germany?
In July 2022, about 3% of German beauty and health online shop users had heard about LUSH in the media, on social media, or in advertising over the past three months. Of the 25% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around LUSH in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to beauty and health online shop users, brand awareness of LUSH is at 25% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is LUSH in Germany?
In total, 7% of German beauty and health online shop users say they like LUSH. However, in actuality, among the 25% of German respondents who know LUSH, 28% of people like the brand.
What is the usage share of LUSH in Germany?
All in all, 4% of beauty and health online shop users in Germany use LUSH. That means, of the 25% who know the brand, 16% use them.
How loyal are the customers of LUSH?
Around 3% of beauty and health online shop users in Germany say they are likely to use LUSH again. Set in relation to the 4% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around LUSH in Germany?
In July 2022, about 3% of German beauty and health online shop users had heard about LUSH in the media, on social media, or in advertising over the past three months. Of the 25% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around LUSH in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
