Douglas brand profile in Germany 2022
How high is the brand awareness of Douglas in Germany?
When it comes to beauty and health online shop users, brand awareness of Douglas is at 90% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Douglas in Germany?
In total, 47% of German beauty and health online shop users say they like Douglas. However, in actuality, among the 90% of German respondents who know Douglas, 52% of people like the brand.
What is the usage share of Douglas in Germany?
All in all, 33% of beauty and health online shop users in Germany use Douglas. That means, of the 90% who know the brand, 37% use them.
How loyal are the customers of Douglas?
Around 28% of beauty and health online shop users in Germany say they are likely to use Douglas again. Set in relation to the 33% usage share of the brand, this means that 85% of their customers show loyalty to the brand.
What's the buzz around Douglas in Germany?
In July 2022, about 35% of German beauty and health online shop users had heard about Douglas in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 39%, meaning at the time of the survey there's some buzz around Douglas in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to beauty and health online shop users, brand awareness of Douglas is at 90% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Douglas in Germany?
In total, 47% of German beauty and health online shop users say they like Douglas. However, in actuality, among the 90% of German respondents who know Douglas, 52% of people like the brand.
What is the usage share of Douglas in Germany?
All in all, 33% of beauty and health online shop users in Germany use Douglas. That means, of the 90% who know the brand, 37% use them.
How loyal are the customers of Douglas?
Around 28% of beauty and health online shop users in Germany say they are likely to use Douglas again. Set in relation to the 33% usage share of the brand, this means that 85% of their customers show loyalty to the brand.
What's the buzz around Douglas in Germany?
In July 2022, about 35% of German beauty and health online shop users had heard about Douglas in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 39%, meaning at the time of the survey there's some buzz around Douglas in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
