dm brand profile in Germany 2022
How high is the brand awareness of dm in Germany?
When it comes to beauty and health online shop users, brand awareness of dm is at 96% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is dm in Germany?
In total, 72% of German beauty and health online shop users say they like dm. However, in actuality, among the 96% of German respondents who know dm, 75% of people like the brand.
What is the usage share of dm in Germany?
All in all, 65% of beauty and health online shop users in Germany use dm. That means, of the 96% who know the brand, 68% use them.
How loyal are the customers of dm?
Around 59% of beauty and health online shop users in Germany say they are likely to use dm again. Set in relation to the 65% usage share of the brand, this means that 91% of their customers show loyalty to the brand.
What's the buzz around dm in Germany?
In July 2022, about 42% of German beauty and health online shop users had heard about dm in the media, on social media, or in advertising over the past three months. Of the 96% who know the brand, that's 44%, meaning at the time of the survey there's some buzz around dm in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to beauty and health online shop users, brand awareness of dm is at 96% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is dm in Germany?
In total, 72% of German beauty and health online shop users say they like dm. However, in actuality, among the 96% of German respondents who know dm, 75% of people like the brand.
What is the usage share of dm in Germany?
All in all, 65% of beauty and health online shop users in Germany use dm. That means, of the 96% who know the brand, 68% use them.
How loyal are the customers of dm?
Around 59% of beauty and health online shop users in Germany say they are likely to use dm again. Set in relation to the 65% usage share of the brand, this means that 91% of their customers show loyalty to the brand.
What's the buzz around dm in Germany?
In July 2022, about 42% of German beauty and health online shop users had heard about dm in the media, on social media, or in advertising over the past three months. Of the 96% who know the brand, that's 44%, meaning at the time of the survey there's some buzz around dm in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
