apodiscounter brand profile in Germany 2022
When it comes to beauty and health online shop users, brand awareness of apodiscounter is at 36% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is apodiscounter in Germany?
In total, 7% of German beauty and health online shop users say they like apodiscounter. However, in actuality, among the 36% of German respondents who know apodiscounter, 19% of people like the brand.
What is the usage share of apodiscounter in Germany?
All in all, 6% of beauty and health online shop users in Germany use apodiscounter. That means, of the 36% who know the brand, 17% use them.
How loyal are the customers of apodiscounter?
Around 5% of beauty and health online shop users in Germany say they are likely to use apodiscounter again. Set in relation to the 6% usage share of the brand, this means that 83% of their customers show loyalty to the brand.
What's the buzz around apodiscounter in Germany?
In July 2022, about 6% of German beauty and health online shop users had heard about apodiscounter in the media, on social media, or in advertising over the past three months. Of the 36% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around apodiscounter in Germany.
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