eBay brand profile in Germany 2022
How high is the brand awareness of eBay in Germany?
When it comes to car and motorcycle online shop users, brand awareness of eBay is at 94% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is eBay in Germany?
In total, 58% of German car and motorcycle online shop users say they like eBay. However, in actuality, among the 94% of German respondents who know eBay, 62% of people like the brand.
What is the usage share of eBay in Germany?
All in all, 50% of car and motorcycle online shop users in Germany use eBay. That means, of the 94% who know the brand, 53% use them.
How loyal are the customers of eBay?
Around 43% of car and motorcycle online shop users in Germany say they are likely to use eBay again. Set in relation to the 50% usage share of the brand, this means that 86% of their customers show loyalty to the brand.
What's the buzz around eBay in Germany?
In July 2022, about 48% of German car and motorcycle online shop users had heard about eBay in the media, on social media, or in advertising over the past three months. Of the 94% who know the brand, that's 51%, meaning at the time of the survey there's considerable buzz around eBay in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to car and motorcycle online shop users, brand awareness of eBay is at 94% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is eBay in Germany?
In total, 58% of German car and motorcycle online shop users say they like eBay. However, in actuality, among the 94% of German respondents who know eBay, 62% of people like the brand.
What is the usage share of eBay in Germany?
All in all, 50% of car and motorcycle online shop users in Germany use eBay. That means, of the 94% who know the brand, 53% use them.
How loyal are the customers of eBay?
Around 43% of car and motorcycle online shop users in Germany say they are likely to use eBay again. Set in relation to the 50% usage share of the brand, this means that 86% of their customers show loyalty to the brand.
What's the buzz around eBay in Germany?
In July 2022, about 48% of German car and motorcycle online shop users had heard about eBay in the media, on social media, or in advertising over the past three months. Of the 94% who know the brand, that's 51%, meaning at the time of the survey there's considerable buzz around eBay in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
