auto.de brand profile in Germany 2022
How high is the brand awareness of auto.de in Germany?
When it comes to car and motorcycle online shop users, brand awareness of auto.de is at 50% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is auto.de in Germany?
In total, 14% of German car and motorcycle online shop users say they like auto.de. However, in actuality, among the 50% of German respondents who know auto.de, 28% of people like the brand.
What is the usage share of auto.de in Germany?
All in all, 9% of car and motorcycle online shop users in Germany use auto.de. That means, of the 50% who know the brand, 18% use them.
How loyal are the customers of auto.de?
Around 6% of car and motorcycle online shop users in Germany say they are likely to use auto.de again. Set in relation to the 9% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around auto.de in Germany?
In July 2022, about 11% of German car and motorcycle online shop users had heard about auto.de in the media, on social media, or in advertising over the past three months. Of the 50% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around auto.de in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to car and motorcycle online shop users, brand awareness of auto.de is at 50% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is auto.de in Germany?
In total, 14% of German car and motorcycle online shop users say they like auto.de. However, in actuality, among the 50% of German respondents who know auto.de, 28% of people like the brand.
What is the usage share of auto.de in Germany?
All in all, 9% of car and motorcycle online shop users in Germany use auto.de. That means, of the 50% who know the brand, 18% use them.
How loyal are the customers of auto.de?
Around 6% of car and motorcycle online shop users in Germany say they are likely to use auto.de again. Set in relation to the 9% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around auto.de in Germany?
In July 2022, about 11% of German car and motorcycle online shop users had heard about auto.de in the media, on social media, or in advertising over the past three months. Of the 50% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around auto.de in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
