Auto Scout24 brand profile in Germany 2022
How high is the brand awareness of Auto Scout24 in Germany?
When it comes to car and motorcycle online shop users, brand awareness of Auto Scout24 is at 82% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Auto Scout24 in Germany?
In total, 57% of German car and motorcycle online shop users say they like Auto Scout24. However, in actuality, among the 82% of German respondents who know Auto Scout24, 70% of people like the brand.
What is the usage share of Auto Scout24 in Germany?
All in all, 46% of car and motorcycle online shop users in Germany use Auto Scout24. That means, of the 82% who know the brand, 56% use them.
How loyal are the customers of Auto Scout24?
Around 40% of car and motorcycle online shop users in Germany say they are likely to use Auto Scout24 again. Set in relation to the 46% usage share of the brand, this means that 87% of their customers show loyalty to the brand.
What's the buzz around Auto Scout24 in Germany?
In July 2022, about 41% of German car and motorcycle online shop users had heard about Auto Scout24 in the media, on social media, or in advertising over the past three months. Of the 82% who know the brand, that's 50%, meaning at the time of the survey there's considerable buzz around Auto Scout24 in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to car and motorcycle online shop users, brand awareness of Auto Scout24 is at 82% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Auto Scout24 in Germany?
In total, 57% of German car and motorcycle online shop users say they like Auto Scout24. However, in actuality, among the 82% of German respondents who know Auto Scout24, 70% of people like the brand.
What is the usage share of Auto Scout24 in Germany?
All in all, 46% of car and motorcycle online shop users in Germany use Auto Scout24. That means, of the 82% who know the brand, 56% use them.
How loyal are the customers of Auto Scout24?
Around 40% of car and motorcycle online shop users in Germany say they are likely to use Auto Scout24 again. Set in relation to the 46% usage share of the brand, this means that 87% of their customers show loyalty to the brand.
What's the buzz around Auto Scout24 in Germany?
In July 2022, about 41% of German car and motorcycle online shop users had heard about Auto Scout24 in the media, on social media, or in advertising over the past three months. Of the 82% who know the brand, that's 50%, meaning at the time of the survey there's considerable buzz around Auto Scout24 in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
