heycar brand profile in Germany 2022
When it comes to car and motorcycle online shop users, brand awareness of heycar is at 48% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is heycar in Germany?
In total, 15% of German car and motorcycle online shop users say they like heycar. However, in actuality, among the 48% of German respondents who know heycar, 31% of people like the brand.
What is the usage share of heycar in Germany?
All in all, 10% of car and motorcycle online shop users in Germany use heycar. That means, of the 48% who know the brand, 21% use them.
How loyal are the customers of heycar?
Around 8% of car and motorcycle online shop users in Germany say they are likely to use heycar again. Set in relation to the 10% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around heycar in Germany?
In July 2022, about 18% of German car and motorcycle online shop users had heard about heycar in the media, on social media, or in advertising over the past three months. Of the 48% who know the brand, that's 38%, meaning at the time of the survey there's some buzz around heycar in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.