Cazoo brand profile in Germany 2022
How high is the brand awareness of Cazoo in Germany?
When it comes to car and motorcycle online shop users, brand awareness of Cazoo is at 20% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Cazoo in Germany?
In total, 5% of German car and motorcycle online shop users say they like Cazoo. However, in actuality, among the 20% of German respondents who know Cazoo, 25% of people like the brand.
What is the usage share of Cazoo in Germany?
All in all, 4% of car and motorcycle online shop users in Germany use Cazoo. That means, of the 20% who know the brand, 20% use them.
How loyal are the customers of Cazoo?
Around 3% of car and motorcycle online shop users in Germany say they are likely to use Cazoo again. Set in relation to the 4% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around Cazoo in Germany?
In July 2022, about 5% of German car and motorcycle online shop users had heard about Cazoo in the media, on social media, or in advertising over the past three months. Of the 20% who know the brand, that's 25%, meaning at the time of the survey there's some buzz around Cazoo in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to car and motorcycle online shop users, brand awareness of Cazoo is at 20% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Cazoo in Germany?
In total, 5% of German car and motorcycle online shop users say they like Cazoo. However, in actuality, among the 20% of German respondents who know Cazoo, 25% of people like the brand.
What is the usage share of Cazoo in Germany?
All in all, 4% of car and motorcycle online shop users in Germany use Cazoo. That means, of the 20% who know the brand, 20% use them.
How loyal are the customers of Cazoo?
Around 3% of car and motorcycle online shop users in Germany say they are likely to use Cazoo again. Set in relation to the 4% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around Cazoo in Germany?
In July 2022, about 5% of German car and motorcycle online shop users had heard about Cazoo in the media, on social media, or in advertising over the past three months. Of the 20% who know the brand, that's 25%, meaning at the time of the survey there's some buzz around Cazoo in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
