The Entertainer brand profile in the UK 2022
When it comes to toys and baby online shop users, brand awareness of The Entertainer is at 74% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is The Entertainer in the UK?
In total, 38% of UK toys and baby online shop users say they like The Entertainer. However, in actuality, among the 74% of UK respondents who know The Entertainer, 51% of people like the brand.
What is the usage share of The Entertainer in the UK?
All in all, 27% of toys and baby online shop users in the UK use The Entertainer. That means, of the 74% who know the brand, 36% use them.
How loyal are the customers of The Entertainer?
Around 22% of toys and baby online shop users in the UK say they are likely to use The Entertainer again. Set in relation to the 27% usage share of the brand, this means that 81% of their customers show loyalty to the brand.
What's the buzz around The Entertainer in the UK?
In July 2022, about 14% of UK toys and baby online shop users had heard about The Entertainer in the media, on social media, or in advertising over the past three months. Of the 74% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around The Entertainer in the UK.
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