How high is the brand awareness of PoundToy in the UK? When it comes to toys and baby online shop users, brand awareness of PoundToy is at 34% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is PoundToy in the UK? In total, 8% of UK toys and baby online shop users say they like PoundToy. However, in actuality, among the 34% of UK respondents who know PoundToy, 24% of people like the brand.
What is the usage share of PoundToy in the UK? All in all, 7% of toys and baby online shop users in the UK use PoundToy. That means, of the 34% who know the brand, 21% use them.
How loyal are the customers of PoundToy? Around 4% of toys and baby online shop users in the UK say they are likely to use PoundToy again. Set in relation to the 7% usage share of the brand, this means that 57% of their customers show loyalty to the brand.
What's the buzz around PoundToy in the UK? In July 2022, about 5% of UK toys and baby online shop users had heard about PoundToy in the media, on social media, or in advertising over the past three months. Of the 34% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around PoundToy in the UK.
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PoundToy brand awareness, usage, popularity, loyalty, and buzz among toys and baby online shop users in the UK in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to toys & baby online shops, which of the following brands do you like?
Brand usage: When it comes to toys & baby online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to toys & baby online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (July 22, 2022). PoundToy brand awareness, usage, popularity, loyalty, and buzz among toys and baby online shop users in the UK in 2022 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/forecasts/1259332/poundtoy-toys-and-baby-online-shops-brand-profile-in-the-uk
Statista. "PoundToy brand awareness, usage, popularity, loyalty, and buzz among toys and baby online shop users in the UK in 2022." Chart. July 22, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/forecasts/1259332/poundtoy-toys-and-baby-online-shops-brand-profile-in-the-uk
Statista. (2022). PoundToy brand awareness, usage, popularity, loyalty, and buzz among toys and baby online shop users in the UK in 2022. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/forecasts/1259332/poundtoy-toys-and-baby-online-shops-brand-profile-in-the-uk
Statista. "Poundtoy Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Toys and Baby Online Shop Users in The Uk in 2022." Statista, Statista Inc., 22 Jul 2022, https://www.statista.com/forecasts/1259332/poundtoy-toys-and-baby-online-shops-brand-profile-in-the-uk
Statista, PoundToy brand awareness, usage, popularity, loyalty, and buzz among toys and baby online shop users in the UK in 2022 Statista, https://www.statista.com/forecasts/1259332/poundtoy-toys-and-baby-online-shops-brand-profile-in-the-uk (last visited December 23, 2024)
PoundToy brand awareness, usage, popularity, loyalty, and buzz among toys and baby online shop users in the UK in 2022 [Graph], Statista, July 22, 2022. [Online]. Available: https://www.statista.com/forecasts/1259332/poundtoy-toys-and-baby-online-shops-brand-profile-in-the-uk