My 1st Years brand profile in the UK 2022
How high is the brand awareness of My 1st Years in the UK?
When it comes to toys and baby online shop users, brand awareness of My 1st Years is at 31% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is My 1st Years in the UK?
In total, 9% of UK toys and baby online shop users say they like My 1st Years. However, in actuality, among the 31% of UK respondents who know My 1st Years, 29% of people like the brand.
What is the usage share of My 1st Years in the UK?
All in all, 6% of toys and baby online shop users in the UK use My 1st Years. That means, of the 31% who know the brand, 19% use them.
How loyal are the customers of My 1st Years?
Around 4% of toys and baby online shop users in the UK say they are likely to use My 1st Years again. Set in relation to the 6% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around My 1st Years in the UK?
In July 2022, about 5% of UK toys and baby online shop users had heard about My 1st Years in the media, on social media, or in advertising over the past three months. Of the 31% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around My 1st Years in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to toys and baby online shop users, brand awareness of My 1st Years is at 31% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is My 1st Years in the UK?
In total, 9% of UK toys and baby online shop users say they like My 1st Years. However, in actuality, among the 31% of UK respondents who know My 1st Years, 29% of people like the brand.
What is the usage share of My 1st Years in the UK?
All in all, 6% of toys and baby online shop users in the UK use My 1st Years. That means, of the 31% who know the brand, 19% use them.
How loyal are the customers of My 1st Years?
Around 4% of toys and baby online shop users in the UK say they are likely to use My 1st Years again. Set in relation to the 6% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around My 1st Years in the UK?
In July 2022, about 5% of UK toys and baby online shop users had heard about My 1st Years in the media, on social media, or in advertising over the past three months. Of the 31% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around My 1st Years in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
