UK: market share of companies offering package holidays

Concerning the eight selected segments, the segment Jet2 Holidays has the largest value share by brand with 20 percent. Contrastingly, onthebeach.co.uk is ranked last, with five percent. Their difference, compared to Jet2 Holidays, lies at 15 percentage points.

Find more statistics on other topics: a comparison of countries or regions regarding the number of users and a comparison of the competitive landscape in the Netherlands.

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Market share of leading companies in the package holiday market in the United Kingdom in 2021

Characteristic	Market share
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Package Holidays market comprises of travel deals booked via online and offline travel agencies (e.g. Opodo, Expedia), directly from a tour operator (e.g. TUI) in a travel agency or by telephone. Package holidays normally contain travel and accommodation sold for one price, although optional further provisions can be included such as catering and tourist services.

Additional Information:

The main performance indicators of the Package Holidays market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues. Users represent the aggregated number of travelers. Each user is only counted once per year.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

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