Vietnam: music streaming revenue per user 2018-2027

The average revenue per user (ARPU) of music streaming in Vietnam was forecast to continuously increase between 2024 and 2027 by in total 0.5 U.S. dollars (+4.89 percent). After the fourth consecutive increasing year, the indicator is estimated to reach 10.77 U.S. dollars and therefore a new peak in 2027. Notably, the ARPU of the 'Music Streaming' segment of the digital media market was continuously increasing over the past years.

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Revenue per user of the music streaming market in Vietnam from 2018 to 2027 (in U.S. dollars)

Characteristic	Revenue per user in U.S. dollars
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Music Streaming services, e.g. Spotify, Deezer or Apple Music, offer unlimited access to their content libraries for a monthly subscription fee (without any advertising). Music can be streamed to various connected devices. Ad-supported services, with forced commercial breaks between the tracks, internet radio or video streams (e.g. YouTube) are not included.

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