Eastern Europe: beauty & personal care market revenue

Russia is leading the ranking by revenue in the beauty & personal care market, recording 16.3 billion U.S. dollars. Following closely behind is Ukraine with 2.6 billion U.S. dollars, while Armenia is trailing the ranking with 192.91 million U.S. dollars, resulting in a difference of 16.1 billion U.S. dollars to the ranking leader, Russia.

Find other insights concerning similar markets and segments, such as a ranking of subsegments in Worldwide regarding revenue in the segment Skin Care and a ranking by country regarding revenue in the hair care segment of the beauty & personal care market.

The Statista Market Insights cover a broad range of additional markets.

Beauty and personal care market revenue in selected Eastern European countries in 2023 (in million U.S. dollars)

Characteristic	Revenue in million U.S. dollars
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Beauty & Personal Care market refers to consumer goods for cosmetics and body care. This market includes various categories such as cosmetics, skin care, personal care, fragrances and beauty tech. Excluded categories are beauty services, such as hairdressers, and professional products. Products that primarily serve medical purposes are also excluded here but are shown as part of the OTC Pharmaceuticals market. All shown sales values refer to the retail value and include sales taxes.

Structure:

The market consists of 5 different segments:

The Cosmetics cover face cosmetics, lip cosmetics, eye cosmetics, nails, and natural cosmetics.
The Skin Care covers face skin care, body care, sun protecting products, baby & child and natural skin care.
The Hair Care covers shower & bath, oral care, deodorants, shaving, natural and personal care.
The Fragrances cover the consumer market for perfume and Eau de Toilette and any fragrances that cover normal body odor.
The Beauty tech covers the development and application of digital tools and devices that aim to enhance beauty-related experiences, improve skincare routines, and provide personalized beauty solutions.

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

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