Kiddies Kingdom brand profile in the UK 2022
When it comes to toys and baby online shop users, brand awareness of Kiddies Kingdom is at 27% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Kiddies Kingdom in the UK?
In total, 8% of UK toys and baby online shop users say they like Kiddies Kingdom. However, in actuality, among the 27% of UK respondents who know Kiddies Kingdom, 30% of people like the brand.
What is the usage share of Kiddies Kingdom in the UK?
All in all, 6% of toys and baby online shop users in the UK use Kiddies Kingdom. That means, of the 27% who know the brand, 22% use them.
How loyal are the customers of Kiddies Kingdom?
Around 3% of toys and baby online shop users in the UK say they are likely to use Kiddies Kingdom again. Set in relation to the 6% usage share of the brand, this means that 50% of their customers show loyalty to the brand.
What's the buzz around Kiddies Kingdom in the UK?
In July 2022, about 5% of UK toys and baby online shop users had heard about Kiddies Kingdom in the media, on social media, or in advertising over the past three months. Of the 27% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Kiddies Kingdom in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.