Hamleys brand profile in the UK 2022
How high is the brand awareness of Hamleys in the UK?
When it comes to toys and baby online shop users, brand awareness of Hamleys is at 71% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hamleys in the UK?
In total, 26% of UK toys and baby online shop users say they like Hamleys. However, in actuality, among the 71% of UK respondents who know Hamleys, 37% of people like the brand.
What is the usage share of Hamleys in the UK?
All in all, 14% of toys and baby online shop users in the UK use Hamleys. That means, of the 71% who know the brand, 20% use them.
How loyal are the customers of Hamleys?
Around 9% of toys and baby online shop users in the UK say they are likely to use Hamleys again. Set in relation to the 14% usage share of the brand, this means that 64% of their customers show loyalty to the brand.
What's the buzz around Hamleys in the UK?
In July 2022, about 12% of UK toys and baby online shop users had heard about Hamleys in the media, on social media, or in advertising over the past three months. Of the 71% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Hamleys in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to toys and baby online shop users, brand awareness of Hamleys is at 71% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hamleys in the UK?
In total, 26% of UK toys and baby online shop users say they like Hamleys. However, in actuality, among the 71% of UK respondents who know Hamleys, 37% of people like the brand.
What is the usage share of Hamleys in the UK?
All in all, 14% of toys and baby online shop users in the UK use Hamleys. That means, of the 71% who know the brand, 20% use them.
How loyal are the customers of Hamleys?
Around 9% of toys and baby online shop users in the UK say they are likely to use Hamleys again. Set in relation to the 14% usage share of the brand, this means that 64% of their customers show loyalty to the brand.
What's the buzz around Hamleys in the UK?
In July 2022, about 12% of UK toys and baby online shop users had heard about Hamleys in the media, on social media, or in advertising over the past three months. Of the 71% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Hamleys in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
