Build-A-Bear brand profile in the UK 2023
How high is the brand awareness of Build-A-Bear in the UK?
When it comes to toys and baby online shop users, brand awareness of Build-A-Bear is at 76 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Build-A-Bear in the UK?
In total, 37 percent of UK toys and baby online shop users say they like Build-A-Bear. However, in actuality, among the 76 percent of UK respondents who know Build-A-Bear, 49 percent of people like the brand.
What is the usage share of Build-A-Bear in the UK?
All in all, 22 percent of toys and baby online shop users in the UK use Build-A-Bear. That means, of the 76 percent who know the brand, 29 percent use them.
How loyal are the customers of Build-A-Bear?
Around 16 percent of toys and baby online shop users in the UK say they are likely to use Build-A-Bear again. Set in relation to the 22 percent usage share of the brand, this means that 73 percent of their customers show loyalty to the brand.
What's the buzz around Build-A-Bear in the UK?
In September 2023, about 20 percent of UK toys and baby online shop users had heard about Build-A-Bear in the media, on social media, or in advertising over the past three months. Of the 76 percent who know the brand, that's 26 percent, meaning at the time of the survey there's little buzz around Build-A-Bear in the UK.
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