Under Armour brand profile in the UK 2022
How high is the brand awareness of Under Armour in the UK?
When it comes to sports and outdoor online shop users, brand awareness of Under Armour is at 82% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Under Armour in the UK?
In total, 31% of UK sports and outdoor online shop users say they like Under Armour. However, in actuality, among the 82% of UK respondents who know Under Armour, 38% of people like the brand.
What is the usage share of Under Armour in the UK?
All in all, 17% of sports and outdoor online shop users in the UK use Under Armour. That means, of the 82% who know the brand, 21% use them.
How loyal are the customers of Under Armour?
Around 14% of sports and outdoor online shop users in the UK say they are likely to use Under Armour again. Set in relation to the 17% usage share of the brand, this means that 82% of their customers show loyalty to the brand.
What's the buzz around Under Armour in the UK?
In July 2022, about 13% of UK sports and outdoor online shop users had heard about Under Armour in the media, on social media, or in advertising over the past three months. Of the 82% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Under Armour in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to sports and outdoor online shop users, brand awareness of Under Armour is at 82% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Under Armour in the UK?
In total, 31% of UK sports and outdoor online shop users say they like Under Armour. However, in actuality, among the 82% of UK respondents who know Under Armour, 38% of people like the brand.
What is the usage share of Under Armour in the UK?
All in all, 17% of sports and outdoor online shop users in the UK use Under Armour. That means, of the 82% who know the brand, 21% use them.
How loyal are the customers of Under Armour?
Around 14% of sports and outdoor online shop users in the UK say they are likely to use Under Armour again. Set in relation to the 17% usage share of the brand, this means that 82% of their customers show loyalty to the brand.
What's the buzz around Under Armour in the UK?
In July 2022, about 13% of UK sports and outdoor online shop users had heard about Under Armour in the media, on social media, or in advertising over the past three months. Of the 82% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Under Armour in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
