How high is the brand awareness of Regatta in the UK? When it comes to sports and outdoor online shop users, brand awareness of Regatta is at 67% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Regatta in the UK? In total, 19% of UK sports and outdoor online shop users say they like Regatta. However, in actuality, among the 67% of UK respondents who know Regatta, 28% of people like the brand.
What is the usage share of Regatta in the UK? All in all, 9% of sports and outdoor online shop users in the UK use Regatta. That means, of the 67% who know the brand, 13% use them.
How loyal are the customers of Regatta? Around 7% of sports and outdoor online shop users in the UK say they are likely to use Regatta again. Set in relation to the 9% usage share of the brand, this means that 78% of their customers show loyalty to the brand.
What's the buzz around Regatta in the UK? In July 2022, about 5% of UK sports and outdoor online shop users had heard about Regatta in the media, on social media, or in advertising over the past three months. Of the 67% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Regatta in the UK.
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Regatta brand awareness, usage, popularity, loyalty, and buzz among sports and outdoor online shop users in the UK in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to sports & outdoor online shops, which of the following brands do you like?
Brand usage: When it comes to sports & outdoor online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to sports & outdoor online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (July 22, 2022). Regatta brand awareness, usage, popularity, loyalty, and buzz among sports and outdoor online shop users in the UK in 2022 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/forecasts/1252339/regatta-sports-and-outdoor-online-shops-brand-profile-in-the-uk
Statista. "Regatta brand awareness, usage, popularity, loyalty, and buzz among sports and outdoor online shop users in the UK in 2022." Chart. July 22, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/forecasts/1252339/regatta-sports-and-outdoor-online-shops-brand-profile-in-the-uk
Statista. (2022). Regatta brand awareness, usage, popularity, loyalty, and buzz among sports and outdoor online shop users in the UK in 2022. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/forecasts/1252339/regatta-sports-and-outdoor-online-shops-brand-profile-in-the-uk
Statista. "Regatta Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Sports and Outdoor Online Shop Users in The Uk in 2022." Statista, Statista Inc., 22 Jul 2022, https://www.statista.com/forecasts/1252339/regatta-sports-and-outdoor-online-shops-brand-profile-in-the-uk
Statista, Regatta brand awareness, usage, popularity, loyalty, and buzz among sports and outdoor online shop users in the UK in 2022 Statista, https://www.statista.com/forecasts/1252339/regatta-sports-and-outdoor-online-shops-brand-profile-in-the-uk (last visited December 23, 2024)
Regatta brand awareness, usage, popularity, loyalty, and buzz among sports and outdoor online shop users in the UK in 2022 [Graph], Statista, July 22, 2022. [Online]. Available: https://www.statista.com/forecasts/1252339/regatta-sports-and-outdoor-online-shops-brand-profile-in-the-uk