Mountain Warehouse brand profile in the UK 2022
How high is the brand awareness of Mountain Warehouse in the UK?
When it comes to sports and outdoor online shop users, brand awareness of Mountain Warehouse is at 60% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Mountain Warehouse in the UK?
In total, 17% of UK sports and outdoor online shop users say they like Mountain Warehouse. However, in actuality, among the 60% of UK respondents who know Mountain Warehouse, 28% of people like the brand.
What is the usage share of Mountain Warehouse in the UK?
All in all, 10% of sports and outdoor online shop users in the UK use Mountain Warehouse. That means, of the 60% who know the brand, 17% use them.
How loyal are the customers of Mountain Warehouse?
Around 8% of sports and outdoor online shop users in the UK say they are likely to use Mountain Warehouse again. Set in relation to the 10% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around Mountain Warehouse in the UK?
In July 2022, about 7% of UK sports and outdoor online shop users had heard about Mountain Warehouse in the media, on social media, or in advertising over the past three months. Of the 60% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Mountain Warehouse in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to sports and outdoor online shop users, brand awareness of Mountain Warehouse is at 60% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Mountain Warehouse in the UK?
In total, 17% of UK sports and outdoor online shop users say they like Mountain Warehouse. However, in actuality, among the 60% of UK respondents who know Mountain Warehouse, 28% of people like the brand.
What is the usage share of Mountain Warehouse in the UK?
All in all, 10% of sports and outdoor online shop users in the UK use Mountain Warehouse. That means, of the 60% who know the brand, 17% use them.
How loyal are the customers of Mountain Warehouse?
Around 8% of sports and outdoor online shop users in the UK say they are likely to use Mountain Warehouse again. Set in relation to the 10% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around Mountain Warehouse in the UK?
In July 2022, about 7% of UK sports and outdoor online shop users had heard about Mountain Warehouse in the media, on social media, or in advertising over the past three months. Of the 60% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Mountain Warehouse in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
