GO Outdoors brand profile in the UK 2022
How high is the brand awareness of GO Outdoors in the UK?
When it comes to sports and outdoor online shop users, brand awareness of GO Outdoors is at 64% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is GO Outdoors in the UK?
In total, 17% of UK sports and outdoor online shop users say they like GO Outdoors. However, in actuality, among the 64% of UK respondents who know GO Outdoors, 27% of people like the brand.
What is the usage share of GO Outdoors in the UK?
All in all, 12% of sports and outdoor online shop users in the UK use GO Outdoors. That means, of the 64% who know the brand, 19% use them.
How loyal are the customers of GO Outdoors?
Around 8% of sports and outdoor online shop users in the UK say they are likely to use GO Outdoors again. Set in relation to the 12% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around GO Outdoors in the UK?
In July 2022, about 10% of UK sports and outdoor online shop users had heard about GO Outdoors in the media, on social media, or in advertising over the past three months. Of the 64% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around GO Outdoors in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to sports and outdoor online shop users, brand awareness of GO Outdoors is at 64% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is GO Outdoors in the UK?
In total, 17% of UK sports and outdoor online shop users say they like GO Outdoors. However, in actuality, among the 64% of UK respondents who know GO Outdoors, 27% of people like the brand.
What is the usage share of GO Outdoors in the UK?
All in all, 12% of sports and outdoor online shop users in the UK use GO Outdoors. That means, of the 64% who know the brand, 19% use them.
How loyal are the customers of GO Outdoors?
Around 8% of sports and outdoor online shop users in the UK say they are likely to use GO Outdoors again. Set in relation to the 12% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around GO Outdoors in the UK?
In July 2022, about 10% of UK sports and outdoor online shop users had heard about GO Outdoors in the media, on social media, or in advertising over the past three months. Of the 64% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around GO Outdoors in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
