Evans Cycles brand profile in the UK 2022
When it comes to sports and outdoor online shop users, brand awareness of Evans Cycles is at 48% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Evans Cycles in the UK?
In total, 8% of UK sports and outdoor online shop users say they like Evans Cycles. However, in actuality, among the 48% of UK respondents who know Evans Cycles, 17% of people like the brand.
What is the usage share of Evans Cycles in the UK?
All in all, 6% of sports and outdoor online shop users in the UK use Evans Cycles. That means, of the 48% who know the brand, 12% use them.
How loyal are the customers of Evans Cycles?
Around 3% of sports and outdoor online shop users in the UK say they are likely to use Evans Cycles again. Set in relation to the 6% usage share of the brand, this means that 50% of their customers show loyalty to the brand.
What's the buzz around Evans Cycles in the UK?
In July 2022, about 6% of UK sports and outdoor online shop users had heard about Evans Cycles in the media, on social media, or in advertising over the past three months. Of the 48% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Evans Cycles in the UK.
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