Decathlon brand profile in the UK 2022
How high is the brand awareness of Decathlon in the UK?
When it comes to sports and outdoor online shop users, brand awareness of Decathlon is at 66% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Decathlon in the UK?
In total, 21% of UK sports and outdoor online shop users say they like Decathlon. However, in actuality, among the 66% of UK respondents who know Decathlon, 32% of people like the brand.
What is the usage share of Decathlon in the UK?
All in all, 15% of sports and outdoor online shop users in the UK use Decathlon. That means, of the 66% who know the brand, 23% use them.
How loyal are the customers of Decathlon?
Around 11% of sports and outdoor online shop users in the UK say they are likely to use Decathlon again. Set in relation to the 15% usage share of the brand, this means that 73% of their customers show loyalty to the brand.
What's the buzz around Decathlon in the UK?
In July 2022, about 11% of UK sports and outdoor online shop users had heard about Decathlon in the media, on social media, or in advertising over the past three months. Of the 66% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Decathlon in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to sports and outdoor online shop users, brand awareness of Decathlon is at 66% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Decathlon in the UK?
In total, 21% of UK sports and outdoor online shop users say they like Decathlon. However, in actuality, among the 66% of UK respondents who know Decathlon, 32% of people like the brand.
What is the usage share of Decathlon in the UK?
All in all, 15% of sports and outdoor online shop users in the UK use Decathlon. That means, of the 66% who know the brand, 23% use them.
How loyal are the customers of Decathlon?
Around 11% of sports and outdoor online shop users in the UK say they are likely to use Decathlon again. Set in relation to the 15% usage share of the brand, this means that 73% of their customers show loyalty to the brand.
What's the buzz around Decathlon in the UK?
In July 2022, about 11% of UK sports and outdoor online shop users had heard about Decathlon in the media, on social media, or in advertising over the past three months. Of the 66% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Decathlon in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
